‘GO FOR GOLD’ PROMOTION REWARDS 10 CUSTOMERS

 Much anticipated first draw pulls huge crowd at Fidelity Spintex branch
 10 winners took home plasma TV, gold jewelry, home theatres and other exciting prizes
Accra, 7th October 2010: The much anticipated first draw of the Fidelity ‘Go for Gold’ campaign took place yesterday at the forecourt of the Spintex branch of Fidelity Bank. The draw marks the first in the series of six draws to be held to reward both existing and new customers who have signed on to the ‘Go for Gold’ campaign. An excited large crowd was pulled to the forecourt of the Spintex branch office of Fidelity bank to generate wide interest from the Ghanaian public.
In his welcome address, the Managing Director of Fidelity Bank, Mr. Edward Effah said this innovative campaign is to encourage Ghanaians to bank with Fidelity Bank while providing the opportunity to bank the unbanked population nationwide. According to him, “many Ghanaians still prefer to keep cash in their homes or pockets. Such money is idle and does not contribute much to the growth of the economy. By banking with Fidelity, your money is safer, you earn more interest and you contribute to the growth of the economy of our country.”
A total of ten coupons were picked in the draw held by officials from Fidelity Bank, and the winners rewarded. The first prize was won by Sarfo Asime Ahinkra of Kumasi. He took home a 42 inch plasma screen from LG. The nine other winners took home prizes like home theatre sets, sets of gold jewelry, iPods, phones and other consolation prizes.
The Head of Marketing at Fidelity Bank, Esi Mills Robertson in a press briefing said “this is the first bridge we are crossing in order to win the ultimate prize that we are all yearning for. Today, we are rewarding our cherished customers and non customers alike who believe in promoting a savings culture in Ghana, reaching for excellence as well as going for the new standard in banking. This is only the beginning and we are calling on everyone who has not yet joined the ‘Go for Gold’ Train to get on board and be treated to a whole new experience in banking”.
Fidelity Bank has so far increased its customer base with over 5,000 new customers and still counting through the Go for Gold campaign. The train began in August in Accra and has so far travelled to Tema, Kumasi, Tamale and Takoradi and their environs with Fidelity Ambassadors moving from household to household sharing fliers and providing world class banking services to the Ghanaian public.
With an ultimate prize of a 24-carat 1 kilogram bar of gold and other amazing prizes at stake, new customers are required to open an account and maintain a minimum of GHC300 or multiples of it for one month to get a coupon to enter both the monthly and grand draw. Existing customers alike, have to top up their accounts and maintain a minimum of GH300 or multiples of it for one month to qualify for the monthly and grand draws.
The next monthly draw will be held in November.
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For more information, please contact 0302 912 071 or corpcom@gmaworld.com